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Festivals and events have become a boon for brands. Yet activation and fostering meaningful advertiser/attendee engagement remains a challenge. While Nielsen reports that 76 percent of festival goers feel more favorable towards brands that sponsor a tour or concert, on-the-ground experience has shown that integration into the very fabric… read more →
“Park(ing) Day is an annual open-source global event where citizens, artists, and activists collaborate to temporarily transform parking spaces in to “PARK(ing)” spaces: temporary public places. The mission of Park(ing) Day is to call attention to the need for more urban open space, to generate… read more →
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